5 Reasons Why Your Business Needs A Blog!

5 Reasons Why Your Business Needs A Blog!

"Staying true to yourself and being consistent will help your blog reach the right audience who will eventually become clients "

We are in 2019 and are all about trying to make the best business decisions. With that being said, having a functional blog as well as other social media platforms is important for the promotion of your business. Here are some reasons why you and your business need to start blogging: 1. It Directs Traffic To Your Website: Your blog is different from your website, so you can direct traffic from your blog to your website. Depending on the kind of business you own, your blog posts can be tips, business ideas, and business updates while your website can be strictly for the sale of your service or product. 2. It Targets New Clients: The focus of your blog is not necessarily to make sales. Having a blog is a marketing strategy but it’s fine in a less aggressive way. Your blog posts will help you reach the right audience, you are getting your product or service in front of potential clients that may eventually become clients. 3. It Makes Your Business More Personalised: Yes, it’s a business blog but individuals want to feel a connection. Including personality into your blog, will boost it. Branching out from the regular blog posts from time to time will help your readers have a connection with you. 4. It Creates Room For Feedback And Participation: You want your audience to know that you are listening. You want to give them room to contribute and know that they are being listened to. Replying to comments and leaving advise to your readers will make your blog even more personal. 5. It Positions You As An Industry Expert: As much as you may divert from your blog posts sometimes to create fun and humor, you should still keep the blog in line with your business. Your readers should have the feeling of getting solutions from reading your ideas on the blog. Your blog should have a feel of constantly providing useful and consistent information. Having a blog added to your business with every other thing may seem a bit tedious but once you understand what you want to achieve from creating a blog and the importance, it will become less stressful. Staying true to yourself and being consistent will help your blog reach the right audience who will eventually become clients. The Startup Star book is available on Amazon, iTunes, Barnes and Noble, Kobo, Bambooks, Lulu. The hardcopy is available for sale at CURA building. New 3, Old 6, Ogbunike street, Off Josephine Fingesi, Off Wole Olateju Street (the turning by Avalon opposite Diamond bank) , Off Admiralty way, Lekki Phase 1, Lagos. Wonuola Okoye Author of Startup Star & Principal Coach Big Startup Sign up HERE for one of our tailored services, designed to meet the needs of new and existing fashion entrepreneurs and you’ll be on your way to building your fashion brand and becoming a Startup Star.