5 Key Business Decisions To Make In 2019!

5 Key Business Decisions To Make In 2019!

"With the right brand identity and communication strategy, you become synonymous with what you do "

It’s still early days in 2019, so now is the best time to make deliberate decisions to move your business forwards in 2019. Having a plan and knowing what works will help your business make significant progress. So consider these 5 key areas when making your 2019 business decisions:

1. Continuous Review and Iteration of Marketing Plan: Just like everything else, marketing trends are always changing and getting better. Marketers are discovering newer ways to reach their target customers everyday. The way your social media or website is being managed today may not be the same a few months down the line. Grasping and staying on top of these trends will help you connect with your customers. Many times, the new trends are just slight iteration of the already existing ones, other times however, they may be completely new. For example, introducing virtual reality into your business. Either way, it’s imperative that you stay up to date with the marketing trends and understanding what will work for your business and its customers. 2. Know Your Target Audience: Do you know who you’re trying to reach? Rather than reaching out to ‘everyone’, identify your target audience so that all efforts may be geared towards them. Answering the who, when, why and how questions will help you carve out who your products or services appeal to and make your marketing efforts more effective. In turn, you’ll get the right kind of eyes on your products and services. Identifying your audience and running your business with these audiences in mind will give meaning to every decision you make. 3. Refine Your Customer Service: Customer service isn’t just what happens in the store, it goes beyond that. It simply means understanding what your customers need and serving them. 4. Build Your Brand: With the right brand identity and communication strategy, you become synonymous with what you do and have the opportunity to remain top of mind for those who require your product or service. 5. Re-evaluate your prices:

We all know money is important for both the business owner who wants to make profit and the customer who needs your product or service. In this new year, are your prices going to be lower, higher or remain the same? Re-evaluating your prices or pricing strategy should be one of the key areas of focus in your business. As a business owner, the decisions you make will determine how successful your business will become years from now so look into these 5 key areas and choose to make not just good but smart business decisions today. The Startup Star book is available on Amazon, iTunes, Barnes and Noble, Kobo, Bambooks, Lulu. The hardcopy is available for sale at CURA building. New 3, Old 6, Ogbunike street, Off Josephine Fingesi, Off Wole Olateju Street (the turning by Avalon opposite Diamond bank) , Off Admiralty way, Lekki Phase 1, Lagos. Wonuola Okoye Author of Startup Star & Principal Coach Big Startup Sign up HERE for one of our tailored services, designed to meet the needs of new and existing fashion entrepreneurs and you’ll be on your way to building your fashion brand and becoming a Startup Star.