How To Deal With Rivals In Your Fashion Business

Do You Have Business Rivals?

"You should not necessarily dwell on the competition, but rather focus on improving your business"

A little competition never hurt anybody and healthy rivalry challenges you to step up your game. In business, you are constantly challenged to bring your a-game, improve your business processes and develop better ways to deliver a service to your target customer. The fashion industry is an extremely competitive one, new fashion entrepreneurs are springing up daily, with innovative business ideas and creative fashion pieces. So how can you handle rivalry in your fashion business? How do you strike the balance between respecting your rivals as well as evolving in your own business? Here are four ways to do that: 1. Deliver Remarkable Customer Service: What is it about your business that makes one client come back to patronize you? After all, there are other fashion houses or stores that client can visit so why yours? It is a privilege to have reliable and loyal customers so in order to ensure they keep coming back, go above and beyond to provide remarkable customer service. Put yourself in the customers shoes- anticipate their needs, solve their problems and you will have yourself with return customers and possibly referrals! 2. Dare To Be Different: Who do you consider to be your business rival? Study them and find out what services they offer and do not offer and leverage on that. Innovate in your business. Look outside your industry if you must for inspiration on how to provide better services to your customers. 3. Be In Touch With The Trends: The fashion industry is very fast paced, trends come and go in a flash. Fashion trends change very often, and your business should be able to adapt to those changes. In order to stay relevant in the fashion industry, you must be in touch with the trends, evolve with the trends while still staying true to you. 4. Let’s All Just Get Along: In the end, when it’s all said and done, there’s no reason why we can’t just all get along. Fashion businesses can ACTUALLY co-exist in a society and collaborate occasionally. You can promote another fashion business without turning customers away from yours. You should not necessarily dwell on the competition, but rather focus on improving your business. In business, you can’t make the competition disappear completely, but hey! It’s all well and good, embracing the challenge will have you constantly on your toes, and you will have a stronger business because of it. The ultimate Startup guide, The Startup Star is available on Amazon,iTunes, Barnes and Noble, Kobo, Bambooks and Lulu. And available to preorder at www.startupstar.ng. Wonuola Okoye Principal Coach Big Startup Sign up HERE for one of our tailored services, designed to meet the needs of new and existing fashion entrepreneurs and you’ll be on your way to building your fashion brand and becoming a Startup Star.