4 Ways To Make Your Brand Unforgettable

How memorable is your brand?

4 ways to make your brand unforgettable!

New businesses spring up everyday and actually do well eventually but how many of those brands can you remember? In a world stifled with business rivalry, competition and ideas popping up on the minds of entrepreneurs, one question to ask is how can my brand be easily recognisable? How can it be a killer brand in the midst of others? Here are some candid tips: Ask yourself 'why': This single word is enough to make you realise the essence of that business. It will make you wonder what your business name means and why you chose that name. It will also help you dissect your brand and it's existence. Craft your vision and business values: Every intending successful business must have a vision. Are you just concerned about getting customers and making money? If that's all you're about, your brand will be easily forgotten. Have a compelling vision and align your values so your customers can relate with them. Have a unique brand story: Your brand story must explain what your brand is, be compelling and relate with your brand name. Your brand is not your logo alone but every other important aspect of your business. It is not just a slice of the pie but the entire pie itself. Always refer to your drawing board: Whenever it feels like you are not in line with your vision always refer back to where it all began so you can be redirected. Refocus, refresh and stay on course! Food for thought: what do you think brands like Coca-cola, Walt Disney and Asos have in common? Culled from the book: The Startup Star. Coming soon! Wonuola Okoye Principal Coach Big Startup Sign up HERE for one of our tailored services, designed to meet the needs of new and existing fashion entrepreneurs and you’ll be on your way to building your fashion brand and becoming a Startup Star.