What's The Buzz About IGTV?

What's the Buzz About IGTV

So What Exactly Are We Supposed to do with Instagram TV?

If you’re a retail business or retail-business wannabe, you’ve definitely seen the IGTV icon. It’s new; it’s exciting. If you’re a little skeptical about dipping your toes in, here are 10 things you need to know about IGTV.

1. Instagram believes that people are ready and willing to watch hour-long shows on their mobile and IGTV is their big bet. How did they arrive at this? Probably from watching how people interacted with Instragram LIVE.

2. IGTV is a place for long-form content (Youtube watch out! Cable watch out, things are getting heated in the television space). It might take a while before you start seeing your favorite T.V. shows on there but wouldn’t that be something!

3. Without a large following you might only be allowed to produce 10 minutes of TV for now. But eventually everyone will have access to the full 1hr allocation

4. IGTV is exclusively for vertical video, but think about it, Instagram has already coached you into filming for vertical video so the transition is so much easier

5. If you need some help learning how to produce professional looking content. Check out Instagram’s Official Handbook for Vertical Video

6. There is a separate IGTV App that you can download for a more immersive experience.

7. No Ads for Now! But you can expect this to change soon. (as usual)

8. Viewers can comment and react to videos while they’re watching them, which will make IGTV a seriously addictive experience.

9. There will still be a lot of pressure to engage your viewer as they will still have the opportunity to swipe left to skip (and won’t hesitate to if your content isn’t up to scratch)

10. Ok this one is not a tip but can we please give Instagram a round of applause for making everyone feel like a creator. It’s a pretty bold move to create a platform that will only contain a certain type of video; they literally have creative professionals scrambling to perfect vertical video.

One thing is for sure social media is about to see a major shift. Queue the creation of IGTV stars and perhaps fewer YouTube stars? Have you tested the platform out? What did u think?

Wonuola Okoye Principal Coach Big Startup

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