Get funded - Design a killer pitch deck

RAISING FUNDS: HOW TO DESIGN A KILLER PITCH DECK

A pitch deck is usually a 10-20 slide presentation designed to give a short summary of your company, your business plan and your startup vision. Pitch decks also serve very different purposes, from trying to get a meeting with a new investor, to presenting in front of potential customers, and each one of them should follow a different structure.

When you’re making a presentation in front of an audience for example, your pitch deck should be very visual and contain very little text. It’s going to be seen from afar and you’re going to do all the talking. On the other hand, a pitch presentation that you’re planning to email should be completely self-explanatory. It’s going to be seen on a laptop monitor, so small font is not so bad.

Important pitch deck slides

1. INTRODUCTION

The first two slides on your deck should be stunning to ensure you catch your viewer’s attention through the rest of the presentation. Pick a product image that really reflects and explains what your company does.

2. THE BUSINESS OPPORTUNITY

Create a problem slide, make sure you are able to summarize the problem in 1-4 bullet points. If your investor can understand the problem you are describing, they will empathize with your product earlier on, which is great!

Next comes the Solution Slide where you layout 3 key benefits of your service.

Finally, the Market Size slide should refer to the real addressable market for your company, and should give an estimate of what percentage of the market you are looking to dominate.

3. THE BUSINESS MODEL

This is a key slide in your pitch deck. The business model should be very clear, so be sure to use as few words as possible.

4. COMPETITIVE LANDSCAPE

Competition Slide

Name your top competitors and point out their weaknesses.

Marketing Plan Slide

It should layout your long-term customer acquisition strategies and answer the question of 'How are you going to get to millions of Naira in revenue?’.

5. THE TEAM

Talk about your core team and let your investor know that you have all the skills to bring your company to your next milestone.

6. TRACTION

THIS IS THE KILLER SLIDE ON YOUR DECK! Be sure to pick your most relevant metric and brag about it here.

7. FINANCIALS

Hit home with your current financial position and show how many millions your business is set to make. Of course, you want to make your numbers as attractive as possible, however you still have to be honest and realistic.

You will also include ‘The Ask’ - show them how the money invested is going to grow by many factors and leave them smiling to the bank.

8. CALL TO ACTION

You need to tell them what you want them to do with this information they have just received. Should they call? email? donate? or share

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